Migrating from Bigin CRM to GoHighLevel (GHL) is one of the smartest transitions a service-based business can make in 2025. Bigin offers a clean, lightweight CRM experience, but growing companies need more advanced automation, marketing tools, and centralized workflows all of which GoHighLevel delivers.
However, moving from one CRM to another is a sensitive, technical process. It requires data integrity, clean mapping, workflow reconstruction, and proper onboarding to ensure business continuity. This is exactly where VA Matters specializes delivering a seamless, secure, and fully optimized Bigin to GoHighLevel migration without downtime or data loss.
Although Bigin is great for small operations, many companies eventually outgrow its capabilities. Here are the most common reasons for upgrading to GHL:
GoHighLevel replaces multiple tools such as:
Email marketing platforms
SMS automation tools
Calendar and scheduling apps
Funnel builders
Website builders
Sales pipelines
Zapier integrations
This reduces software costs and centralizes everything.
While Bigin has simple workflows, GoHighLevel offers:
Multi-step automation
Lead nurturing sequences
Trigger-based pipelines
Automated reminders
Multi-channel follow-ups (email, SMS, WhatsApp, calls)
Businesses switching to GHL experience higher conversion rates with less manual work.
GHL supports:
Multiple sub-accounts
Unlimited workflows
Advanced reporting
Appointment tracking
AI features & automation
Perfect for businesses that plan to grow fast.
GHL includes marketing essentials that Bigin doesn’t offer:
Funnels
Landing pages
Forms & surveys
Reputation management
Chat widgets
Social media tools
This makes GoHighLevel a complete sales and marketing solution.
| Feature | Bigin CRM | GoHighLevel (GHL) | Migration Benefit |
|---|---|---|---|
| Pipeline Management | Simple, clean pipeline | Multiple advanced pipelines | Better tracking & automation |
| Automation | Basic workflows | Advanced, multi-step workflows | Stronger lead nurturing |
| Email & SMS Marketing | Limited | Built-in Email + SMS + WhatsApp | Unified communication |
| Funnel Builder | Not available | Full funnel & landing page builder | No need for ClickFunnels |
| Appointment Scheduling | Basic | Advanced calendar + auto-reminders | Higher booking rates |
| Lead Capture Tools | Forms only | Forms, surveys, chat widgets | Better lead generation |
| AI Tools | Minimal | Strong AI automation & insights | Faster follow-ups & responses |
| Custom Fields | Good but limited | Fully customizable | Easier data mapping |
| Integrations | Zoho ecosystem | Wide integration & API support | More flexibility |
| Reporting | Basic reports | Advanced reporting dashboard | Better decision-making |
| Team Collaboration | Simple | Multi-user, role-based access | Scalable for teams |
| Cost Efficiency | Affordable | Replaces 8–12 tools | Saves monthly software costs |
| Scalability | Limited | High scalability for agencies & SMBs | Long-term growth |
VA Matters specializes in secure, structured, and accurate CRM migration. Our process ensures zero data loss and a smooth transition.
We begin by analyzing your Bigin CRM:
Contacts
Companies
Pipelines
Deals
Activities
Notes & tasks
Custom fields
Tags & segmentation
This helps build a migration blueprint.
We map every Bigin field to its equivalent in GoHighLevel.
This includes:
Contact fields
Deal fields
Company fields
Activity logs
Task fields
Custom pipelines
Mapping ensures your data remains accurate and functional inside GHL.
We migrate all essential data from Bigin:
Contacts
Companies
Deal pipelines
Deal history
Scheduled tasks
Activities
Notes
Tags
Custom fields
Attachments
Every record lands in the right place inside your new GHL workspace.
Bigin workflows are rebuilt and improved in GoHighLevel.
This includes automation for:
Lead assignment
Follow-ups
Task creation
Pipeline movement
Notifications
Reminder sequences
We also design new workflows using GHL’s advanced automation engine.
We fully configure your GHL account:
Pipelines
Calendars
Funnels
Email/SMS templates
Automations
Integrations
Triggers
AI assistants
Your GoHighLevel becomes ready for day-one use.
Before completing the migration, we run:
Cross-platform data validation
Functionality checks
Automation testing
Duplicate cleanup
Field verification
Pipeline flow tests
Nothing goes live until everything is fully accurate.
We provide:
Team training
Walkthrough videos
Workflow documentation
Support
Your team learns how to use GoHighLevel confidently and effectively.
We create matching fields in GHL to maintain structure.
We re-create your pipeline exactly as it was in Bigin or optimize it.
VA Matters ensures all communication logs remain attached to the correct contact or deal.
Data cleanup is included before migration.
Bigin workflows are converted into powerful GHL workflows that go beyond simple triggers.
100+ successful CRM migrations
Specialized in GoHighLevel systems
Zero data loss guarantee
Fast, smooth, and secure migration
Affordable migration packages
Proven experience in sales automations
Full onboarding and training included
Your business continues running without interruptions.
Automations and better funnels to more closed deals.
Replace multiple apps with one platform.
AI and automation handle repetitive tasks.
Know exactly what is working in your sales cycle.
Everything is unified in one system.
Shifting from Bigin CRM to GoHighLevel is a strategic move for any business that wants better automation, powerful marketing tools, and a fully unified system.
With VA Matters, you get a professional, safe, and complete migration service backed by expertise, system knowledge, and a zero-data-loss commitment.
If you want to start your migration or need a quote, just let me know I can create your landing page content, ads, or social posts too.
Contact VA Matters today to book your CRM migration consultation and take the first step toward a more powerful, automated agency workflow.
Schedule Your Free Discovery Call Today!
Most migrations take 2–5 days, depending on data volume.
Yes we follow a strict zero-data-loss protocol.
Absolutely. All notes, tasks, and logs are migrated.
Yes and we often enhance them using GHL’s automation engine.
Yes. Training, optimization, and support are included.
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