Freshworks CRM to GoHighLevel Migration Benefits, Process & Best Practices

FreshSales CRM To GoHighLevel Migration

Switching from one CRM platform to another can feel like a huge leap. Businesses that have been using Freshsales (also known as Freshworks CRM) often realize that as their processes evolve, they need a more robust, all-in-one solution like GoHighLevel (GHL). The transition, however, isn’t as simple as clicking an export button. It involves careful planning, data handling, and workflow adjustments. That’s where VA Matters steps in offering a dedicated Freshsales to GHL migration service that makes your CRM switch smooth, safe, and stress-free.

Why Businesses Move From Freshsales / Freshworks CRM to GoHighLevel

Freshsales is an excellent entry-level CRM. It’s intuitive, affordable, and comes with useful features like lead management, email integration, and AI-powered deal insights. Many small and medium businesses start here because of its simplicity.

But as companies scale, they start to need:

  • All-in-one marketing and sales automation rather than separate tools

  • Agency-friendly features like client accounts, white-label branding, and sub-accounts

  • Advanced funnels, SMS, and reputation management built into the CRM

  • Better integration with marketing campaigns without relying heavily on third-party apps

This is where GoHighLevel shines. Designed as a full business operating system, GHL combines CRM, marketing automation, email, SMS, pipelines, scheduling, memberships, and more. For agencies, coaches, and service-based businesses, the value of consolidating everything under one roof is huge.

That’s why Freshworks CRM to GoHighLevel migration has become such a common request in recent years.

Freshsales (Freshworks CRM) vs. GoHighLevel (GHL)

Feature / AspectFreshsales (Freshworks CRM)GoHighLevel (GHL)
Core PurposeSales CRM with lead & deal managementAll-in-one business automation & marketing platform
Target UsersSMBs & startups needing a simple, affordable CRMAgencies, coaches, service businesses, SMBs wanting everything under one roof
Contact ManagementStrong lead, contact, and deal trackingFull CRM + integrated SMS, calls, pipelines, forms
Marketing FeaturesLimited email campaigns; integrations neededBuilt-in funnels, landing pages, email & SMS campaigns
AutomationWorkflow automation for sales & leadsAdvanced automations (multi-channel + triggers)
AI ToolsFreddy AI for lead scoring & deal insightsAutomation + pipeline forecasting; focus on workflows
Client/Agency ToolsNot agency-specificMulti-account/sub-account management; white labeling
IntegrationsGood, but relies on third-party apps for marketing toolsMany built-in tools, fewer third-party needs
Pricing ModelAffordable per-user pricingAgency-friendly, flat fee for unlimited users
Best ForBusinesses starting out with CRM & sales pipeline managementBusinesses ready to consolidate CRM, marketing & client management

Challenges of CRM Migration

Migrating from Freshsales to GoHighLevel isn’t just about copying over contacts. Businesses often run into challenges like:

  • Data mapping issues (e.g., Freshsales fields don’t match GHL fields directly)

  • Losing historical data like notes, call logs, or pipeline stages

  • Broken workflows when automations in Freshworks CRM don’t translate into GoHighLevel sequences

  • Email/SMS compliance concerns (opt-in records need to be preserved)

  • Downtime during transition if teams can’t access updated data quickly

Without a proper plan, a migration can disrupt your sales process, confuse your team, and even risk compliance problems.

How VA Matters Handles Freshsales to GHL Migration

At VA Matters, we specialize in helping businesses migrate CRM data to GoHighLevel without headaches. Our service is tailored specifically for companies moving away from Freshworks CRM. Here’s how we do it:

1. Discovery & Audit

We start by understanding your business. What modules in Freshsales are you using? Do you rely heavily on custom fields, automations, or integrations? Our audit identifies what needs to be moved and how it should look in GoHighLevel.

2. Data Mapping & Planning

Not every CRM stores data the same way. For example, Deals in Freshworks CRM may translate into Opportunities in GHL pipelines. We carefully map contacts, leads, deals, notes, tags, and custom fields to ensure nothing gets lost in translation.

3. Safe Data Export & Import

We use secure processes to export Freshsales data and then import it into GoHighLevel. This includes:

  • Contacts and accounts

  • Deals and pipelines

  • Notes and activities

  • Tags and custom fields

  • Email/SMS opt-in history

4. Workflow Recreation

Your sales automations shouldn’t disappear when you migrate. We help rebuild automations, email/SMS sequences, and pipelines inside GoHighLevel so your team can keep working without disruption.

5. Testing & Validation

Once data is in GHL, we double-check everything from record accuracy to pipeline stages. Your team reviews the migrated system before we finalize.

6. Training & Support

We don’t just hand over the CRM and walk away. VA Matters provides training so your staff knows how to make the most of GHL’s advanced tools. Plus, ongoing support ensures you’re never left stuck.

Benefits of Using VA Matters for Your Migration

  • Seamless transition — minimal downtime, maximum continuity
  • Data accuracy — no missing contacts, deals, or activities
  • Custom workflows rebuilt — your automations work in GoHighLevel from day one
  • Expert guidance — we know both Freshsales and GHL inside out
  • Agency-ready setup — perfect for marketing agencies moving multiple client accounts

Our team doesn’t just move your data. We translate your CRM system into a new, more powerful environment.

Common Migration Use Cases

Here are some of the most frequent scenarios where we help clients migrate from Freshworks CRM to GoHighLevel:

  • Agencies leaving Freshsales to manage multiple client accounts inside GHL

  • Coaches & consultants switching to GoHighLevel for funnels, membership sites, and SMS automation

  • Real estate professionals wanting a pipeline that integrates calls, texts, and reputation management

  • SMBs looking to reduce software costs by consolidating multiple tools into one CRM

Why Choose VA Matters Over DIY Migration?

Of course, you could try to manually export Freshsales CRM data and re-import it into GHL. But you’d risk:

  • Incomplete data transfer

  • Broken automations

  • Hours of manual cleanup

  • Potential compliance mistakes

With VA Matters, you get a white-glove migration service that saves you time, money, and stress. Our team handles the complexity so you can focus on running your business.

Ready to Migrate From Freshsales to GoHighLevel?

If your business has outgrown Freshworks CRM and you’re ready for the all-in-one power of GoHighLevel, VA Matters is here to help. Our Freshsales to GHL migration service ensures that your data, workflows, and team move seamlessly to your new CRM without interruptions.

Say goodbye to the limitations of Freshsales and hello to the possibilities of GoHighLevel. Contact VA Matters today and let us handle your CRM migration so you can get back to growing your business.

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