If you’re using NetSuite CRM and feeling like it’s more of a burden than a boost, you’re not alone. Many growing businesses, agencies, and service providers are realizing that NetSuite can be overly complex, costly, and just not built for the kind of fast-moving, automated workflows they need. That’s why so many are making the switch to GoHighLevel (GHL) a powerful, all-in-one CRM designed for simplicity, automation, and client-focused growth.
But migrating from NetSuite to GoHighLevel isn’t something you want to DIY there’s too much at stake. That’s where VA Matters comes in. We specialize in making your NetSuite CRM to GoHighLevel migration smooth, secure, and stress-free.
Learn why it’s worth switching, the issues of doing it on your own, and how VA Matters handles your entire CRM migration from data to workflows without skipping anything.
While NetSuite CRM is enterprise ready it’s often more than many small to mid-sized businesses need. It requires technical management has a steep learning curve and is often overkill for marketing or client communication tasks.
Here’s why more businesses are opting to migrate NetSuite to GoHighLevel:
Streamlined automation:
GHL simplifies follow-ups, lead nurturing, and client onboarding.
Built-in communication tools:
Email, SMS, calls, and funnels all under one roof.
Lower cost:
Significantly more affordable than NetSuite CRM licensing.
Marketing-focused features:
Pipelines, funnels, and campaigns tailored for agencies.
Ease of use:
GHL’s UI is intuitive and built with marketers and service providers in mind.
VA Matters has seen an increasing number of clients make this move, especially those frustrated with the rigidity and overhead costs of NetSuite.
| Feature | NetSuite CRM | GoHighLevel (GHL) | VA Matters Migration Advantage |
|---|---|---|---|
| Cost | High licensing & support fees | Affordable monthly pricing | Helps reduce total CRM overhead |
| Ease of Use | Complex UI, steep learning curve | Intuitive, user-friendly | End-to-end onboarding & training support |
| Automation | Limited & rigid | Advanced, flexible workflows | Rebuilds automations tailored to your goals |
| Communication Tools | Requires integrations | Built-in SMS, email, calls, voicemail drops | Ensures all tools are set up & tested |
| Pipeline Management | Generic deal stages | Visual, drag-and-drop pipelines | Migrates and enhances pipeline structures |
| Custom Fields & Tags | Available, but technical to configure | Easy to set up and edit | Maps all fields and tags during migration |
| Lead & Contact Import | Manual or API-dependent | CSV import & API options | Handles full contact migration, avoids duplicates |
| Marketing Campaigns | Add-on or external tool needed | Fully integrated campaigns | Rebuilds and optimizes campaigns in GHL |
| Support Required | Often requires NetSuite consultants | Minimal – built for SMBs/agencies | Ongoing post-migration support from VA Matters |
| Best For | Enterprises with complex finance needs | Agencies, marketers, service providers | Businesses seeking a leaner, automation-first CRM |
Migrating from NetSuite CRM to GoHighLevel isn’t as simple as copying and pasting data. It involves:
Data mapping between two completely different CRM structures.
Transferring custom fields, notes, and contact histories.
Ensuring you don’t lose data or pipeline progress.
Rebuilding automations and workflows.
Understanding NetSuite API or using CSV exports/imports properly.
Whether you’re migrating contacts, leads, opportunities, or pipelines, it’s essential that no data is lost or corrupted.
That’s where VA Matters NetSuite to GHL migration service becomes your smartest investment.
VA Matters is not just a virtual assistant provider we’re your CRM transition partner. We specialize in helping businesses move smoothly from NetSuite CRM to GoHighLevel using a proven process that ensures security, accuracy, and speed.
Our migration begins with a deep audit of your NetSuite CRM system. We analyze:
What data you currently have (contacts, leads, notes, deals, custom fields)
Which features you use most
Which workflows or automations need to be recreated
We also help clean and prepare your database so that only accurate and relevant records are migrated.
We handle the NetSuite CRM data export, using either:
CSV files (manual export)
Or custom integrations via NetSuite’s API
Our team ensures complete backups are created before moving a single piece of data ensuring data integrity in CRM migration.
Mapping data from NetSuite to GoHighLevel is the most delicate part of the job. Our experts:
Align your NetSuite fields to GHL equivalents
Create or customize fields in GHL where needed
Set up tags, custom values, and pipeline stages
Migrate deal statuses and notes properly
This is where VA Matters stands out. Unlike generic migration tools, we customize the entire mapping based on your business logic.
Once the data is clean and properly mapped, we begin importing into GHL. This includes:
GHL contact migration
Pipeline migration from NetSuite
Tags, tasks, notes, and communication logs
We use GoHighLevel’s data import tools and API-based scripts to ensure a seamless transition.
NetSuite workflows are different from GoHighLevel’s automation builder. VA Matters helps you rebuild:
Campaigns
Funnels
Triggers
Pipelines
Email/SMS sequences
We don’t just transfer your workflows we optimize them to leverage GHL’s powerful automation engine.
Before handing over the project, we go through:
Full data validation (checking contact info, deal values, notes, etc.)
Automated testing of workflows to make sure they run as expected
Ensuring no data loss in NetSuite to GHL migration
Getting team feedback to make necessary adjustments
This final phase ensures that everything works exactly as you expect or better.
Migration isn’t the end. Our team at VA Matters stays with you post-migration to:
Train your staff on using GoHighLevel
Troubleshoot any minor hiccups
Optimize automations for better conversions
Help with GHL integrations (Calendars, Google, Stripe, Twilio, etc.)
CRM experts:
We specialize in NetSuite to GoHighLevel CRM migrations.
Data security:
We use encrypted channels and follow strict compliance standards.
Custom mapping:
No one-size-fits-all templates we customize every field.
Business understanding:
We understand your processes, not just your data.
Full-service support:
We don’t just move data we help you build a better system.
Migrating from NetSuite CRM to GoHighLevel is a smart decision for businesses looking to cut costs, simplify operations, and supercharge their automation. But like any major system change, it comes with risks unless you partner with the right team.
With VA Matters, you don’t just get a CRM data transfer service. You get a strategic migration partner who understands both platforms, handles every technical detail, and helps you rebuild your business processes for long-term success.
Let VA Matters handle your NetSuite CRM to GoHighLevel migration so you can focus on growing your business, not fixing data issues.
Contact VA Matters today for a free consultation, and let’s talk about how we can help you move smarter not harder.
Share This :
Get in touch
Useful Links
Subscribe to our Newsletter
Copyright © 2025 All rights reserved by VA Matters.
